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VILLE Photo Tees to be unleashed on March 12, 2023.





Tokyo based Creative Director, MIDORI FUJIHIRA is unleashing her first T-shirts collection on March 12, 2023 utilizing POD platforms paying homage to small business owners, global current shop workers and their market and for the new generation creators. You don’t have to hustle to run a huge brand to show your creativity nor to be always perfect to express what you want to express.

Life should be easier.

That is the main theme of using POD platforms.

MIDORI doesn’t spend a lot of budget for this project and values more to being creative.


MIDORI FUJIHIRA has worked with popular apparel brands such as NIKE, Swatch, Stussy & SLY for their promotions and directed their events and live stages a decade ago. MIDORI also has directed an exhibition and Trunk Show for current Bally Creative Director, Rhuigi Villasenor back in 2014.


With her passion as a Creative Director, MIDORI has been capturing sceneries of Tokyo as photography seen from her own perspective and eyes of view for decades.

And she has been photographing around Tokyo with film cameras as well.


“There’s always sceneries and landscapes I want to capture living my ordinary Tokyo life. What is boring for us is such an amazing source of energy to create more”.


3 types of photographs are printed on T-shirts.

Available "made on order" on Ville-Collective Online Store opening on March 12.



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